Why Don’t my Ads work? Dorea Team, March 14, 2024March 14, 2024 Most new-brand businesses struggle to make money because they spend so much on advertising with no results! So, are ads just not working, or is there a problem with the entrepreneur’s approach? Let’s find out with some useful statistics: Be Serious on Video Ads These days, social media platforms are experiencing an increase in the number of users day by day. People always love to see interesting videos and new experiences from all around the world. Also, video ads are clicked 73% more often than banners. So, if your approach is traditional and involves social media video advertising, be serious about that from now on! If your ads don’t work, maybe you need to change the type of your ads and focus on the best video content that people are more interested in. Also, video advertisements can increase conversions by 86%. Be More Prominent! About 80% of people ignore paid ads. It’s serious, your content must be so prominent that people can’t ignore it. You must be in the top 10% high-rank position in the market. Ads don’t work because the content is not worth it. Bet on Google Search Engine Google is the biggest giant data holder in the world; people trust it, so you should focus on that. 4x people are more likely to click on pad ads compared to other search engines. Instead of paying for ads on multiple platforms, focus on Google more. Bet on YouTube! People use YouTube as an alternative to Google. Over 40% of global shoppers purchased products they discovered on YouTube. The YouTube search engine is a valuable tool to search for topics and even products; see reviews, then decide to buy! If YouTube is an end path for shoppers to make the final decision, why aren’t you there to guide them? Influencer marketing actually works! About 81% of marketers believe influencer marketing works, and 92% of people trust influencer recommendations. Unlike formal ads, people connect to influencers through their personalities, so you should bet on influencer marketing and ads to see the best results. Know your audience and make personalization! in the end, you should know your target audience. Without knowing them, investing in ads won’t work for your business. You must choose ads based on your customers’ personas. 71% of marketers believe personalization in advertising is effective in improving the user experience. Take your steps wisely. What can we do besides using ads to make more money? In the next steps, you should follow the best loyalty strategies to retain your customers in any way you can. Cashback is one of them, with which you can reward your most loyal customers and encourage them to shop again. On the Crypto Dorea platform, we provide everything you need to set up an easy crypto cashback program for your most loyal customers. You can customize it in any way you want for each product or service category. Visit Crypto Dorea and get the latest updates on the product. Articles