How should you use personalization to promote your brand? Dorea Team, February 3, 2024February 3, 2024 We always hear about sales journeys and user experiences in the business world. Every customer needs attention and the best high-quality experience to satisfy their desires, but have you ever wondered what the most important key role is in making the sales journey the best? Let’s dive into some statistics: Personalized Experiences Despite economic uncertainty, it’s encouraging to see that 69% of businesses we surveyed are increasing their investment in personalization. [deloittedigita] But what is even a personalized experience? Personalizing experience in the sales journey means taking care of customers in their customized persona. They need special attention. You must know your customers in more detail. For example, when you call your customer again, ask him if he feels better from the last time because he caught some time in the last call. The customer must feel special and feel that he deserves personalized behavior. Great personalization isn’t about telling consumers, “Hey, I’m looking at you.” What’s important is that the customer feels seen. AI is driving next-level customer experiences More than 9 in 10 businesses (92%) are using AI-driven personalization to drive growth in their business. Yes, I know. Everyone talks about AI these days. We don’t know how well AI could make the sales journey better, but the market says more investment is underway. so don’t ignore AI at all. Investing in personalization delivers real returns Over half (56%) of consumers say they will become repeat buyers after a personalized experience, a 7% increase year-over-year. [Segment] Pros and Cons We can use the right messages, AI, and campaigns to make a sales journey a wonderful experience for our customers. But despite the pros that personalization has, there are so many cons: 39% of businesses say that they struggle with implementing personalization technology effectively. Much like gym-goers who sign up for a membership but never show up, many businesses invest in personalization technology but struggle to use it effectively. Half of companies feel like getting accurate data for personalization is a challenge. but we must see this from customer aspects too, like: More than 50% of consumers said personalization tends to feel off-target and doesn’t meet their needs, interests, or preferences. Best Strategy In the end, you should choose the best way to implement a personalized strategy for your customers. There is no 100% sure way to satisfy customers; it is just about collecting data, planning strategies, and implementing a personalized experience in your business. Alternative Strategies We also have another way to retain customers that you should consider as entrepreneurs. Cashback is a mechanism to make your customers loyal to your brand, and customers keep going back and shopping. Retaining existing customers is more cost-effective than acquiring new customers. Based on research conducted by inside Retail rising costs have made cashback offers especially appealing to Australians under the age of 45. On the Crypto Dorea platform, we provide everything you need to set up an easy crypto cashback program for your most loyal customers. You can customize it in any way you want for each product or service category. Visit Crypto Dorea and get the latest updates on the product. Articles