Time to use A.I for Business Loyalty Program Dorea Team, June 16, 2024June 16, 2024 A.I is like a miracle these days. it’s like a magic wand in business world. Your business has so much data, which you are creating day by day. but you need to organize these data, remove unnecessary ones, and then try to use them in the right way. But is it really important? let’s take a look at some useful data. high expectations of customers in holidays Holiday memories are some of the most special we share with family and friends. That’s why shoppers have such high expectations of the holidays, which means they also have high expectations of retailers. 65% of customers expect brands to adapt to their changing wants and needs. No matter what time of year, consumers want a personalized experience with great service, relevant products, and frictionless shopping both online and in person. But with the added stress during peak holiday shopping season — finances, family needs, and and time constraints — retailers need to make shopping easy and exceptional for consumers. Remember, 84% say the experience is as important as what they buy. Shoppers have such high expectations of the holidays, which means they also have high expectations of retailers. so, you must consider holidays and try to create customized experiences for your customers. Is your data holiday-ready? 60% of retailers say they’re not fully able to use data to make decisions. Data is the foundation of accurate, relevant, and trusted output, so preparing your data first is key to any AI-powered holiday initiative you’re planning. Offer season’s greetings to loyal shoppers first Since loyalty program members make three times as many annual purchases as non members, it makes sense to reach out early to get their attention. Just because a consumer is part of your loyalty program doesn’t mean they’re not shopping around. Strategy: Use your loyalty program data to personalize these early-season marketing efforts. Generative A.I AI is a great way to scale personalization to your entire customer base so that every shopper gets a white-glove experience. You can use generative AI for targeted GPT-powered campaigns, including generating segment suggestions and content creation. Generative AI is an ongoing force in e-commerce. In fact, 82% of commerce organizations that have implemented AI saw moderate to major improvements in the customer experience. AI is fast becoming shoppers’ entry point for engaging with you digitally and even in stores. research shows 54% of shoppers are interested in using generative AI for gift ideas. In fact, 17% of orders in November and December of 2023 were influenced by AI and 24% of shoppers have used voice assistants to make a purchase. What’s the Results of A.I? We all know how important the customer service experience is to shoppers; 94% say good customer service makes them more likely to buy again. With stress levels and financial strain often running high during the holidays, a positive customer service experience could win you a loyal customer for life. These satisfied shoppers will tell their friends, sending more business your way. if you want good customer experience for your business, you should try mixed loyalty strategies like A.I, crypto loyalty program, seasonal discounts, etc. Cryptocurrencies is a rising phenomenon these days and Crypto Dorea is a promising way to make your customer loyal to your brand using cryptocurrencies like Ethereum. checking it takes no more than 2 minutes and benefits your business with the power of smart contracts. Articles