What is Cheap Channel Strategy and Why it’s so Important to Business? Dorea Team, May 22, 2024May 23, 2024 Cheap channel strategy is a strategy that enables businesses to maximize their growth. but how? Let’s start with the cheap channel itself. What is it? I start with an example: people on Reddit are begging for easy and free help; you have the solution to their problem; you reply to their comments; and the world knows the solution to a specific problem exists. That’s it. It’s a cheap channel strategy. You can spend money on advertising and marketing, but only in some specific circumstances. You tell people there is a solution to a problem, and other things will be handled by a strategy called mouth-to-mouth. People will tell each other about your solution. advantages of the Cheap Channel Strategy: Of course, it’s cheap; you don’t spend money on marketing, advertising, or even SEO on a website. Social media like Reddit and mouth-to-mouth marketing by people will do that. It’s easy to implement: you just need to find a related problem and present your solution to people in comments or by direct message. It’s not a blind strategy. Probably, SEO is one of your top techniques to get potential customers, but it’s kind of a blind strategy and a “sitting to grow grass and see if anybody is interested or not” technique. Instead of being found by people, you can find them yourself to see their problem and present your solution (product). How do I start? One of the easiest ways to know potential customers or communities on social media websites like Reddit is by finding and tracking specific keywords. Github is a magnificant source of tools for this kind of work. Check out this list of tools on github to track the most related keywords on Reddit. How does it work? I think the least effective way to answer people’s problems is to say, “Hey, we’ve solved your problem; check out our website.”. The best way is to solve people’s problems, explain the aspects of the problem to them, and let them decide whether to go with your solution or anybody else’s solution. What is the red line of the cheap channel strategy? I think the red line of this strategy would probably be “Automated answering questions.”. maybe you think automated tools are the most cost-effective way to attract people, but no! absolutely no. Your potential customers should feel that you behave in a customized way with them. Try to answer their problem manually and think about their needs. Conclusion The cheap channel strategy is a good way to implement a cheap, easy, and customized way to attract potential customers on social media and grow business in a short period of time. It’s an efficient way to cut many marketing expenses (at least in the initial stages of a startup). use it wisely in combination with other strategies. Articles