Should I use influencer marketing in 2024? Dorea Team, January 28, 2024February 3, 2024 scrolling TikTok like it never ends! People are dancing and singing viral content. You think it’s fun. Everyone enjoys it, but many are seriously invested in this content. Is it really worth it? So it appears that it is worth it for many businesses on the market. I don’t say that; statistics say. [Linqia] More brands are using influencer content everywhere 97% of brands are using influencer content outside of organic influencer posts, with paid social and owned social listed as the top channels, followed by website, email, display, CTV, and OOH. 36% of brands say influencer content outperforms branded content In 2023, almost a third more respondents reported testing influencer content against brand-created content vs. our 2021 survey. 86% of those testing said influencer content either matches the performance or outperforms their brand-created content. This has become an important metric for influencer marketers to prove the impact of their investments. AI, Threads, and CGC make their first appearance Brands want to leverage AI to better find the right influencers—a surprising number of marketers plan to execute with influencers on threads, and creator-generated content is quickly emerging as a budding category in influencer marketing. Budgets are going up 75.5% of brands’ budgets either increased or remained unchanged vs. the prior year, with 18% of respondents spending seven figures or more on influencer marketing in 2023. So, year by year, commitment to influencer marketing is increasing, and you, as entrepreneurs, should not ignore it. but of course, it depends on your brand type and the type of audience. Also, influencer marketing has many difficulties, like: ROI remains the top challenge 60% of enterprise marketers cite measurement as their top challenge, a trend that continues from our previous study. Selecting the right influencers 56% of brands say selecting the right influencers for promoting their brands is more difficult than in 2021. and content quality (52%), and brand safety (50%). Interestingly, brand safety saw the biggest increase since 2021 (up from 26%). So, considering the pros and cons of influencer marketing, do you think this type of marketing suits you? What’s the next step? Influencer marketing acts like a hook in the market to grab potential customers into your business, but what about retaining customers? You need a plan for that. Cashback is a mechanism to make your customers loyal to your brand, and they keep going back and shopping. On the Crypto Dorea platform, we provide everything you need to set up an easy crypto cashback program for your most loyal customers. You can customize it in any way you want for each product or service category. Visit Crypto Dorea and get the latest updates on the product. Articles